Arcade is an application in which its goal is to bring gamification to the workplace to make work more engaging and motivating for its users. Our stakeholders wanted to figure out who their specific audience is and how to cater more to their needs. They also wanted to see where they can improve their design and consistency throughout the application. My team and I gathered data from screener surveys and user interviews and created personas that illustrated their different types of users. We also conducted a heuristic evaluation on their current application.
Problem: Who uses their application and what can they tell us about improvements that can be made?
Deliverables: Heuristic Evaluation, Screener Survey Results, User Personas
Role: UX Researcher
The following heuristic evaluation is replaced with filler data due to our NDA contract
Me and two other team members individually ran a heuristic evaluation on their app. We then combined our responses into this final heuristic overview.
We then sent out a screener survey to gather demographics and recruit for user interviews. After accessing the information gathered from our screener survey and talking to some of their users, we created 4 main types of personas for this application. Three of which we gathered from primary sources: the eager employee, store manager, and district manager. I created the layouts of the deliverables and presented the findings to the stakeholders. We summarized their goals, motivations, and the frustrations they experience in their daily lives and on the application. We’ve confirmed a few hypothesis about what users may be struggling with and discovered new issues as well.
We noticed there was a type of user who wasn’t as interested in the application as the others, the disinterested employee. Unlike the other personas, we only have data from screener surveys and second hand accounts from other users about their habits and frustrations. Due to bias, most of the people who participated in user interviews viewed the app in a more positive way. We took this into consideration as we organized our findings. Our clients wanted to figure out how to reach out to these disinterested employees. The overarching motivation for all personas was to be a better worker. Rewards and other forms of incentives work for most, but not all users. Our clients decided to take this information and figure out a plan of how to improve their design, usability, and how to cater to the needs of all their personas.
Here I made a few quick sketches of how the design might change based on the information we’ve gathered. From what users stated, it seems all of them value personal growth and development. I suggested to put that as the main focus of the application, as opposed to the rewards and competition. Features that I suggest adding:
• Personal Goal Setting
• Have application more focused on personal growth